RCN, a cable and wireless internet service, turned this email marketing campaign into a weather forecast just for its customers. It's more complicated than the other tools on our list. But if you're looking for an email marketing service that can target smaller groups of contacts effectively, ActiveCampaign has the features to make it happen. There are a variety of features to help you create the best email marketing campaigns and support all of your email marketing goals. See the FTCs site for more specific legal information regarding CAN-SPAM laws. Write for us is a unique opportunity for web design sites to showcase their talent and knowledge through guest posting on Editage. It may seem counterproductive to ask your subscribers to opt in to your emails twice, but some research on open rates suggests that customers may prefer a confirmed opt-in (COI) email more than a welcome email. People who don't want to read your emails don't belong on your list. You should also align your email content and design with your brand identity to create brand awareness. Lead nurturing email marketing campaigns. For that reason, Etsys customers are likely to splurge and open other emails in this campaign to find more ways to Save on top faves.. Write for us in the following categories: Digital Marketing, SEO, Email Marketing, Social Media Marketing, Web Design, Content Marketing, Influencer Marketing and Business. We also love the branded imagery and engaging graphics. Now let's review when you should use email marketing and some benefits and statistics that support the reason why email marketing is so valuable. GDPR is about giving your customers the right to choose. That was the subject line of this automated unsubscribe email from Cuisinart. Entertaining and motivating original stories to help move your visions forward. Some things to ask yourself might include: You know who you're targeting and what you want them to do. You may be running a seasonal campaign that only requires one or two emails, or you might be building a long-term top-of-mind nurturing campaign. Spotify is the king of personalization (Spotify Wrapped, anyone? Contact Email thetinytech23@gmail.com. That way, your contacts are automatically divided into separate lists. In the meantime, treat every single subscriber and lead like gold, and youll start to see your email list grow organically. We talked about segmentation briefly above. Our quarterly publication reaches 5,000 homes . Founded Date May 13, 2019. In addition, 83% of customers are willing to share their data to create a more personalized experience. Automation helps save time, but it should never be at the cost of the experience. In most cases, you'll want to add a call-to-action (CTA) for them to take further action. Whether its a PDF, a webpage, a video, or some other format, make it easy for your new lead to obtain and consume it. It's a good idea to let your subscribers know prior to the launch, especially if you've been away for a while.